Putting Data into Context
Another link to Thinking Faster - I like this blog.
Not quite a peeve, but it amazes me how often presentations talk about numeric specifics like "increased revenue by $1.2M". Is that a lot? For IBM, a failure, for my corner laundromat, a boom year.
When presenting numeric data, always give it some context, like % increase since prior year, or revenue increase as percent of total revenue. And don't make the mistake of only reporting the relative increase, give the hard dollars as well.
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posted by James P. MacLennan at 7:27 PM
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