Back in the Swing, Jump on the Bandwagon
Yes, I definitely need to get back in the habit of posting here - can't always blame skipped days on the crazy demands of the job - but it has been an interesting holiday season.
Still, need to rededicate (no, I don't believe in New Year's resolutions) myself to the posting of the blog. Today's topic - self-referential as it is - is blogs / blogging.
- The big break seems to be the Fortune magazine article proclaiming blogs as the next big thing in media.
- A nice item in Yahoo with some metrics on rising readership - summarizing the Pew report released just yesterday. Lots of comments on this throughout the internet - not worth it to link to all, but I love how everybody reads the same thing and has a different takeaway.
But I think the interesting threads out there are talking about how the blog as a medium is evolving. For example ...
- Doc Searls pulled together some links on how "traditional" journalism is problematic because the journalist has become part of the story
- Some have decried the super bloggers, but Evelyn Rodriguez writes nicely about the value of the "personal voice" of personal bloggers
- Pierce is writing about the blog as a marketing tool.
- Infosential just posted about blogs as a project management tool
- The blog traffic on the SE Asia tsunami has been historic, and is driving the growth / maturation of picture blogs, even creating a new "category" of video blogs
Key is that this blog is attempting to mature into an element of my "personal branding" efforts, definitely a work in process, but one that must continue to get a nice chunk of time carved out for it through the course of the year. Lots of backed up material, just need to dedicate the time ...
posted by James P. MacLennan at 10:37 PM
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